Gnosis chocolate from The Chocolate Show
Gnosis can be described as a chocolate line having the rawness and appeal that is equivalent to the Lush of the cosmetics world. Touted as the world’s most nutritious chocolate, and with artwork that did not overkill with swoops of chocolate and overused melting ripples, Gnosis instead displayed ingredients in their earthy state, and concealed chocolate in brick-like bar wrappers with matter-of-factly art in poignant colors. It was one of the most effective grassroots approaches I have seen for packaging and display, because of which I did not mind the plethora of ‘environment-friendly’, ‘machine-free’, ‘hand-made’, ‘vegan’ and related claims and symbols.
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Chocolate Show review